Rare Trademarks That Break Rules!
Sound Marks (and Other Unusual Trademarks)
So there are things called sound marks. They’re rare.
Not just uncommon, rare in real use.
Think back to law school. One example always came up. The NBC tones. A few simple notes. Nothing flashy. But over...
I’d Rather Spend Time and Money on Building than on Patents
When founders feel stuck, I usually bring it back to something simple.
Ask yourself this:
If someone saw your idea tomorrow and started building it, would you feel exposed?
Not emotionally. Practically.
Why Your Name Isn’t Trademarkable?
Can You Trademark Your Last Name?
Let’s walk through this the way it actually comes up in real conversations.
Someone asks, “Can I trademark my last name? Like Disney or Hershey?” It sounds simple. Almost like it should...
I Can’t Afford to do Everything at Once!
That’s a real concern, and I hear it all the time from inventors, especially early on.
You’ve got a strong idea, sometimes even something built, and then suddenly the list shows up in your...
Your Last Name as Trademark?
Using Your Last Name as a Trademark
Let’s say you start a business and decide to use your last name. It feels personal. It feels honest. In many ways, it feels like the most natural choice you could make.