A Beginner’s Guide to Suggestive Trademark Application (with Examples!)

A suggestive trademark can be highly advantageous and should be the first choice for most businesses. They offer companies two major benefits: a high level of legal protection and inherent marketing value. At times, suggestive trademark [...]

A Beginner’s Guide to Arbitrary Trademark Application (with Examples!)

When it comes to trademark strength, the arbitrary trademark is a powerful option to consider. It is defined by its familiarity yet considered to be inherently distinctive. Despite this paradox, it’s pretty simple in definition. It [...]

A Beginner’s Guide to Fanciful Trademark Application (with Examples!)

A fanciful trademark is one of the commonly accepted types of trademarks. Other categories of trademarks include arbitrary, suggestive, descriptive, and generic. It’s important to note that descriptive and generic trademarks are generally not eligible for [...]

Patents vs. Copyrights vs. Trademarks vs. Trade Secrets: What Do You Really Need?

As you explore ways to protect your idea, you may have come up against the whole patents vs. copyrights vs. trademarks vs. trade secrets issue. These are four different types of intellectual property, all with [...]

FAQ: How Do US Trademarks Work Internationally?

Unfortunately, basic trademarks don't automatically work internationally. When you receive an approved trademark from the United States Patent and Trademark Office, you're only covered in the US and its territories. To ensure your trademark works internationally, [...]

US Trademark Process: Step by Step Walkthrough for Small Businesses

There are a lot of steps in the trademark process, the most exciting being filling out the application. But to increase your chances of having your trademark application approved, there is legwork that needs to [...]

Go to Top