
At first glance, trademark filing seems easy. The US Patent and Trademark Office (USPTO) maintains an online site called the Trademark Electronic Application System (TEAS) to submit everything. However, just because you can file online does not mean you’ll succeed. DIY-ers often struggle to gain approval and may file multiple times for acceptance. That’s why you need trademark filing services to support your efforts.
At Bold Patents, we’re experienced in all things trademark, with decades of intellectual property law knowledge. To prove it, we have an 86% clearance rate for first-time applications. While these past results can’t guarantee a future result, it does present our determination and willingness to work for our clients. We know how important trademark registration is for your invention or business, and we want to help.
If you’re ready to protect your IP, then you should work with a firm that has a history of success. Reach out to us at Bold Patents.
The TEAS is the portal through which you’ll complete your application for a trademark. However, you have many other things to consider before you click submit – that’s just one reason we recommend working with an experienced trademark attorney. As you begin your trademark application, you’ll have to answer a lot of questions, like:
To be trademark eligible, a word or design has to be unique to your brand, not descriptive of the product or service, and used “in commerce.” You can also file an intent-to-use application, which will give you some time to start using the trademark while reserving your space in the USPTO’s database.
You don’t have to register your trademark with the USPTO to have a trademark. You are a trademark owner when you use a mark, such as a logo or design, along with your goods or services. However, these rights are limited to a smaller geographic area and have other limitations. Registering your trademark federally through the USPTO enables much broader protection through nationwide trademarks.
There are several benefits to federally registering your trademark, including:
There are more than 3.6 million active trademarks registered with the USPTO as of the second quarter of 2026. While common law rights have some use, it is important to secure federal registration for full benefits and better protection of your product, company, and invention.
A wordmark is anything letter-based or number-based, like a business name or slogan. A design mark, on the other hand, covers the look of something, like a logo, proprietary typeface, or color scheme. There are good reasons to file one or both types of trademarks. There are also other types of marks that you might want to trademark, such as a combination mark or trade dress. Your Bold IP trademark attorney can advise you specifically.
You should ensure your term or image is unique before you use it in business. That means making certain no one in your industry uses the same or a similar name. Many trademark search options are available, from a simple DIY service on the USPTO’s site to an in-depth search completed by an experienced law firm. Typically, it’s better to be cautious and choose an in-depth search so you avoid conflicts.
We see a lot of new companies make a common mistake. They want to guarantee protection, so they choose as unique a name as possible. However, the companies you see with unique names often have massive marketing budgets that they can use for consumer awareness. Your trademark should be distinctive but give consumers an idea of your service or product. Otherwise, you’ll have an uphill battle to gain name recognition.
Once you’ve ironed out all the above, you may feel ready to move on to trademark protection filing.
You’ll need to decide between TEAS Plus and TEAS Standard services. The Plus system offers lower upfront fees and an à la carte menu of goods and services. The Standard system is more expensive but offers the ability to draft custom language to describe the novel product or service. Again, a trademark attorney can recommend what is appropriate for you. When you buy trademark filing services from the right professionals, it is much easier to manage this process.
With the right trademark services, you won’t have to navigate all the complexities that could lead to denials. At Bold Patents, we guide you through the entire process to increase the likelihood of protection. You’ll save a lot of time, money, and frustration in the long run.
A good trademark filing service, like Bold Patents, provides important advice for your business. Whether you’re protecting your name, slogan, logo, or something else, we know the steps you need to get that approval and preserve the integrity of your brand.
While the trademark filing process may differ depending on your unique circumstances, it will generally include some of the following steps:
Bold Patents provides online trademark filing services to increase your chance of success. To talk to a trademark attorney, call 866-846-6287 or contact us to schedule a free Discovery Call.

Written by Patent Attorney J.D. Houvener, this updated edition provides inventors, entrepreneurs, and startups with practical guidance for protecting ideas, avoiding costly mistakes, and navigating the patent process with confidence.
Whether you’re exploring a new invention, building a startup, or preparing to file a patent application, our team is here to help you move forward with confidence. Get personalized guidance from experienced patent professionals who understand the challenges inventors face.





