Category: Trademarks

When you start a business, you need to make sure it’s protected. A registered trademark is a must if you want to maintain a recognized brand without fear of someone else copying or using it for their gain. Beginning the trademark journey can seem overwhelming and costly. But the process doesn’t have...

If you're new to business, you may be asking, "why trademark a logo?" The trademark process may seem more trouble than it's worth when you have limited value in your branded assets. However, trademarks will be critical for maintaining your brand's reputation and credibility in the long run. That's especially true...

Non-fungible tokens are a relatively new creation in a world that seems like it's increasingly melding art and technology. These assets can go for millions, meaning NFT trademark infringement is a very serious concern. When the primary value of something lies in its uniqueness, copycat designs can all but eliminate its...

Social media has proven to be a massive business asset over the past few decades. Brands across industries have used it to connect directly to consumers, earning huge followings in the process. That clout is a currency on social media. Bad actors aren't afraid to borrow a bit to scam consumers or...

As you set your budget for your business, you'll have to incorporate trademark filing fees. A lot of people underestimate this because they don't understand quite how many trademarks they'll need. As a company grows, so does its branded assets; every one of them will require protection.Preparing for ongoing trademark costs starts with...