Patent Attorney and Founder
To register a trademark, you have to actually go to market first.
You need real use. Sales. Proof.
The government won’t let you file a trademark just to flip it later.
No pre-market filing. No quick transfer to someone else.
You must use the mark before you assign it to a third party.
That’s very different from patents.
With patents, you can sell or license a pending application.
Risky, sure. But allowed.
Design vs. utility patents, where’s the line?
Here’s the simple rule.
- If you’re protecting how something looks, that’s a design patent.
- If you’re protecting how something works, that’s a utility patent.
So ask yourself one question:
What’s new about this thing?
Is it the shape?
The visual style?
The surface design?
Or is it performance?
Function?
A feature that does something useful?
Sometimes, it’s both.
Take a door handle.
It might look sleek. That’s design.
But maybe it’s easier to grip. That’s function.
Maybe it’s smart. Fingerprints. Sensors. Proximity access.
Now you’re clearly in utility territory.
Most of the time, I suggest filing the utility patent first.
Why?
Because once you file it, you’ve locked in the drawings and description.
Later, before the utility patent grants, you can still file design patents.
That gives you time.
Time to test the market.
Time to see which version actually sells.
Then you protect the designs that matter.
What about “Strata” vs. “Kina Strada” for clothing?
This is where trademarks get tricky.
“Strada” means “street” in Italian.
The USPTO knows that.
For clothing, “street” points straight to streetwear.
That’s descriptive.
And descriptive marks don’t register.
Even worse, foreign words still count.
If it’s descriptive in English, it’s descriptive in Italian too.
That trips people up.
It even trips up lawyers who don’t live in trademark land.
Two issues show up here:
- Foreign equivalence (Italian → English)
- Surname refusal if “Strata” is seen as a last name
Either one can kill the application.
This isn’t about copying another brand.
It’s about the mark not being strong enough to own.
Choosing a patent broker, what should you ask?
Start simple.
Ask for:
- Past deals
- Real results
- Clear examples of success
Then ask how they work.
- Who do they contact?
- How do they pitch your patent?
- How often do you hear from them?
Read the contract. Slowly.
Look for the “tail.”
That’s the part where they still get paid if a deal closes later.
That’s not bad.
Just don’t miss it.
I’m biased, but here’s my take:
A broker who’s also a patent attorney brings real value.
They understand the rights.
They can explain them clearly.
They can spot bad deals fast.
Can trademarks be registered just to sell later?
Nope. Zero.
To get a registration, you must use the mark in business.
Not someday. Not maybe. Actually used.
That’s why trademark flipping doesn’t work.
You’re not selling a word.
You’re selling part of a business.
That’s public policy at work.
Patents reward disclosure.
Trademarks protect real commerce.
And we don’t want trademarks turning into domain name speculation.
No hoarding. No parking. No prospecting.
Use it first.
Then you can sell it.
That’s the rule.