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If you invent something big, energy systems, medical devices, clean tech, or hardware that actually fixes problems, your first decision matters more than most people realize.

A lot of inventors make the same move. They aim for universities first. Research centers. Incubators. Pitch days on campus.

You Can’t Patent an Idea. Here’s What You Can Protect Instead.

Let’s start with the part most people get wrong.

You can’t patent an idea.

Not a thought.
Not a sketch on a napkin.
Not a “what if someone built this?” moment.

When a Product Is Different, Don’t Blur the Edge

Some advice sounds simple until you try to follow it.

If you have something truly different, don’t water it down.

I hear founders say it all the time.

Should Your Patent Belong to You, or Your Company?

At some point, almost every inventor hits the same wall.

You’ve built something real.
You’ve spent nights fixing it.
You’ve put money into it.
You’ve formed an LLC around it.

Now the question...

People ask this all the time.

“What percent of registered trademarks just sit unused, waiting to be sold?”

Short answer?

Almost none.

And that’s not random. It’s built into the system on purpose.

A trademark is not...