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Understanding the Amazon Brand Registry Requirements and Making Sure Your Trademark Passes

Amazon is one of the largest companies in the world. Whether you need a t-shirt cannon or a duvet cover, the chances are high that Amazon can deliver...and fast. Modern consumers have a myriad of products and services at their fingertips. Ensuring your invention is one of them can be a strategic venture. The...
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A Beginner’s Guide to Suggestive Trademark Application (with Examples!)

A suggestive trademark can be highly advantageous and should be the first choice for most businesses. They offer companies two major benefits: a high level of legal protection and inherent marketing value. At times, suggestive trademark examples can be tricky to recognize. This confusion typically arises due to the similarities between descriptive...
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A Beginner’s Guide to Arbitrary Trademark Application (with Examples!)

When it comes to trademark strength, the arbitrary trademark is a powerful option to consider. It is defined by its familiarity yet considered to be inherently distinctive. Despite this paradox, it’s pretty simple in definition. It helps that arbitrary trademark examples are abundant. This guide will walk you through the strengths, weaknesses, and applications...
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