(Alt text: Rolex is a fanciful trademark that was specifically designed to fit on the face of a watch.)

A Beginner’s Guide to Fanciful Trademark Application (with Examples!)

A fanciful trademark is one of the commonly accepted types of trademarks. Other categories of trademarks include arbitrary, suggestive, descriptive, and generic. It’s important to note that descriptive and generic trademarks are generally not eligible for trademark registration. Fanciful trademarks are made-up words that have zero relationship between the name and the...
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FAQ: How Do US Trademarks Work Internationally?

Unfortunately, basic trademarks don't automatically work internationally. When you receive an approved trademark from the United States Patent and Trademark Office, you're only covered in the US and its territories. To ensure your trademark works internationally, you'll need to do some extra legwork. However, agreements between countries exist that allow US trademarks...
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