Array of random toys and stuffed animals in a cardboard box

Patents Of Some Of The Most Iconic Toys

Many popular toys that have become cultural phenomena have fascinating patent histories behind them. These legal documents, often overlooked, narrate the journey of these playthings from an inventive idea to a beloved staple in children’s toy boxes worldwide. Here are the patent stories of 16 such iconic toys, showcasing their unique origins, creative inventiveness, and profound impact on generations of play.

Barbie Doll

The Barbie Doll, an emblem of American pop culture, has a patent history that reflects its role in shaping societal norms and the toy industry. Created by Ruth Handler and patented in 1961, the Barbie Doll was inspired by a German doll named Bild Lilli. Handler envisioned a doll that could serve as a three-dimensional canvas for girls to project their dreams and aspirations, a breakaway from the baby dolls popular at the time.

Over the years, Barbie has evolved, mirroring societal changes and sparking debates about body image along the way. The doll’s impact on the toy industry is undeniable, influencing the production of dolls with an emphasis on fashion, career roles, and diversity. Today, with the recent release of the Barbie movie, the Barbie Doll is receiving renewed attention. Despite controversies, Barbie remains a symbol of endless possibilities, embodying the spirit of Ruth Handler’s original patent.


The Slinky, despite its simplicity, has an intriguing patent history rooted in the mid-20th century. Its inventor, Richard James, was a naval engineer who stumbled upon the concept quite accidentally. During his work with tension springs, one such spring was knocked off a shelf, demonstrating an unexpected potential for entertainment.

Richard James seized this opportunity and, in 1947, secured a patent for a “helical spring toy.” The patent detailed a toy that could “walk” on an amusement platform such as an inclined plane or set of steps, propelled by a relatively small force. This ingenious device fascinated children worldwide, transforming a mundane object into an iconic toy.

Etch A Sketch

The Etch A Sketch, a classic drawing toy with a unique mechanical design, was invented by French electrician André Cassagnes, and was patented in the US in 1960. The patent covered a “Magic Screen,” a device where horizontal and vertical lines could be drawn using two knobs and then erased by shaking the device.

The Etch A Sketch remains a beloved toy, cherished for its simplicity and the creativity it sparks. Over the years, it has seen a range of editions, from pocket-sized versions to models featuring different colors. Its patent marked a significant contribution to the toy industry, showcasing how a relatively straightforward concept could become a timeless classic in the world of toys.


Play-Doh, a colorful modeling compound beloved by children worldwide, has an intriguing patent history that begins with an unexpected origin. Initially invented by Noah McVicker as a non-toxic wallpaper cleaner in the 1930s, it was only in the mid-1950s that the product found its true calling as a children’s toy. McVicker re-patented his invention in 1965 as a “plastic modeling composition of a soft, pliable working consistency”.

The transition from a cleaning compound to a plaything illustrates a remarkable instance of product repurposing. Play-Doh’s creative and tactile nature has not only made it a favorite in homes and schools but has also highlighted its versatility as an educational tool. To this day, Play-Doh continues to foster creativity and fine motor skills in children, a testament to McVicker’s innovative reimagining of his original invention.

LEGO Bricks

LEGO bricks, the foundation of countless childhood creations, possess a patent history that underscores their innovative design and enduring appeal. Godtfred Kirk Christiansen, the son of the LEGO Group’s founder, patented the modern LEGO brick’s design in the U.S. in 1961. The patent detailed an “interlocking brick system” that revolutionized the world of play.

The simple yet ingenious design of LEGO bricks allows for an almost infinite array of constructions, fostering creativity and problem-solving skills in children and adults alike. Over the decades, LEGO has expanded its scope to include themed sets and even digital gaming experiences, yet the core of its patent – the interlocking brick system – remains the heart of its enduring charm.

Rubik’s Cube

The Rubik’s Cube, a 3D puzzle that has confounded and delighted millions, was invented by Hungarian architect Erno Rubik in 1974 and patented in Hungary in 1975 under the name  “Magic Cube.” The toy, which was eventually renamed after its inventor, was designed to help Rubik’s students understand three-dimensional problems, but it soon transcended its academic origins to become a global phenomenon. 

The cube’s design, featuring nine colored squares on each face that players attempt to align, has challenged minds across the globe. Not only has it fostered problem-solving skills and spatial reasoning, but it has also spurred international competitions and mathematical research. 

Nerf Balls

Nerf Balls carry a patent history rooted in a desire for safe play. Inventor Reyn Guyer developed the concept for a soft, durable foam ball safe enough for indoor play and secured its patent in 1970. The original patent described a “soft, flexible foam ball,” marking a significant innovation in the toy industry.

Guyer’s invention significantly shifted the paradigm for indoor games, combining safety and excitement in a way never before seen. The Nerf Ball’s foam design enabled active play without the risk of damaging household items, effectively transforming living rooms into playgrounds. 

Super Soaker

The Super Soaker, a summer staple and game-changer in water gun design, was invented by Lonnie Johnson, a former NASA engineer. He was granted the patent for the Power Drencher in 1986, and later rebranded it as the Super Soaker. The key innovation was a novel pressurization method that allowed the toy to shoot water further and more powerfully than any water gun before it.

Johnson’s invention revolutionized the water gun industry, turning casual backyard water fights into high-powered fun. The Super Soaker’s popularity skyrocketed, leading to the development of an entire line of pressurized water guns and blasters. The success of this patented toy showcases the immense potential of integrating engineering principles into the design of children’s toys, creating unforgettable play experiences.


Furby, a unique blend of robotics and interactive play, has a patent history highlighting its groundbreaking innovation in the world of toys. Invented by Dave Hampton and Caleb Chung, the Furby was patented in 1998 and covered a toy that was capable of interacting with its user and other Furbies, providing a rich, dynamic play experience.

Furby’s ability to “learn” English over time and respond to sensory input was a pioneering step in the creation of interactive toys. Its novel design and capabilities captivated children and adults alike, quickly transforming it into a must-have toy during the holiday season. The success of Furby underscores the potential of integrating technology into play, a trend that has only grown since Furby’s initial debut.

Tickle Me Elmo

Tickle Me Elmo, a sensation of the 1996 holiday season, was developed by Tyco Preschool, a division of Tyco Toys, and the patent was filed under the title “Tickle Me” in 1995. The unique aspect of this doll was its ability to shake and laugh when tickled, providing an interactive experience unlike any other on the market at the time.

This cuddly Sesame Street character’s popularity reached fever pitch during the holiday season, flying off the shelves and becoming a cultural phenomenon. Tickle Me Elmo’s success demonstrated the market’s appetite for interactive toys, prompting a wave of innovation in toy interactivity. This patented toy embodies the potential of integrating simple mechanics with beloved characters to create an immersive play experience.


Transformers, the shape-shifting robot toys that can switch between humanoid and vehicular forms, have a storied patent history rooted in innovation and popular culture. Originating from Japan in the early 1980s and introduced to the Western market by Hasbro, these toys were granted patents that encompassed their unique transformation mechanisms. Beyond their novel design, Transformers resonated deeply with fans, leading to a vast media franchise that includes cartoons, movies, and comics. Their patent journey showcases the fusion of engineering complexity with toy design, turning an inventive concept into a cultural phenomenon that continues to captivate audiences worldwide.

Star Wars Action Figures

Star Wars action figures, iconic staples of pop culture collectibles, were introduced in the late 1970s following the massive success of the Star Wars film franchise. Developed by Kenner Products, the figures were backed by various patents that protected their unique design elements and articulation mechanisms. These patents ensured that the distinctive features, from the likeness of characters to their accessories, were safeguarded from imitations, underscoring the value of intellectual property in tie-in merchandise. The combination of innovative design, protected by patents, and the enduring popularity of Star Wars has solidified these action figures as legendary in the toy industry.


Bratz, the edgy and stylish line of fashion dolls, marked a distinct departure from the traditional dolls that dominated the market in the early 2000s. Created by Carter Bryant and launched by MGA Entertainment, Bratz dolls became immensely popular, primarily for their unique, oversized heads, almond-shaped eyes, and contemporary fashions. The innovation behind their design was protected under several patents, with MGA ensuring that their proprietary look remained exclusive to the brand. Over the years, Bratz’s design and patent became central in legal battles, underscoring the intense competition and value of intellectual property in the toy industry.


The Nintendo Wii, introduced in 2006, revolutionized the gaming world with its motion-sensing technology and interactive gameplay. This groundbreaking console was backed by numerous patents, with one of the most notable being the technology that powers its motion-sensitive Wii Remote. These patents protected various aspects of the console, from its unique user interface and gesture recognition software to the design of its accessories. By securing these patents, Nintendo ensured the Wii’s pioneering approach to gaming remained distinct, setting a new standard for interactive entertainment.

Baby Yoda

“Baby Yoda,” officially known as “The Child” from the “Star Wars: The Mandalorian” series, took the world by storm with its irresistible charm and endearing appearance. Given its massive popularity, a wide array of merchandise featuring this character, from plush toys to action figures, swiftly hit the market. The design, articulation, and interactive features of specific “Baby Yoda” toys have been protected under various patents, ensuring that the unique elements and functionalities are safeguarded from potential imitations. These patents demonstrate the importance of intellectual property protection, especially when a character becomes an instant cultural phenomenon.


Rainbocorns, the whimsical plush toys encapsulated in colorful eggs, have enraptured young audiences with their unique blend of surprise and collectibility. These toys, introduced by ZURU, are protected under various patents, safeguarding the innovative aspects of their design and the unboxing experience they offer. The patents specifically cover elements like the toy’s interactive features, the sequin-revealed surprises, and the layered unboxing method. By securing these patents, ZURU ensures that the unique appeal and design of Rainbocorns remain exclusive to their brand in a competitive toy market.

Let Bold Patents Help You With Your Toy Patent

Navigating the intricacies of toy patents, as illustrated by these ten iconic playthings, underscores the vital role of innovation and legal protection in the toy industry. If you’re an inventor with a unique toy idea and need guidance in protecting your invention, don’t hesitate to reach out to us at Bold Patents. Our team of experienced patent attorneys is here to assist you in securing your intellectual property and help you better understand the patenting process.