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A Simple Way to Decide Early

When founders feel stuck, I usually bring it back to something simple.

Ask yourself this:

If someone saw your idea tomorrow and started building it, would you feel exposed?

Not emotionally. Practically.

Can You Trademark Your Last Name?

Let’s walk through this the way it actually comes up in real conversations.

Someone asks, “Can I trademark my last name? Like Disney or Hershey?” It sounds simple. Almost like it should...

I don’t have enough money to do everything at once

That’s a real concern, and I hear it all the time from inventors, especially early on.

You’ve got a strong idea, sometimes even something built, and then suddenly the list shows up in your...

Using Your Last Name as a Trademark

Let’s say you start a business and decide to use your last name. It feels personal. It feels honest. In many ways, it feels like the most natural choice you could make.

No Investors Yet? You’re Not Alone

“I don’t have any investors yet.”

That sentence comes up a lot in early inventor conversations. It’s usually said with a mix of doubt and frustration, like the idea is already behind...