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By J.D. Houvener
Patent Attorney and Founder

Who wants to deal with this gross mess? Oh, we looked at the nasty baits and lures available in stores today but couldn’t find anything that attracted fish in a simple and efficient way. So, we created it ourselves, introducing Animated Lure.

Animated Lure is a rechargeable robotic lure the likes of which the world has never seen. Once you place Animated Lure into the water, you’ll notice it starts to swim on its very own, mimicking the swim patterns of real fish. That’s pretty cool. If you think it seems like a real fish, what are the fish going to think?

So, why spend so much time and money on traditional lures and live baits when you can use Animated Lure? See how much you can learn on Shark Tank. It’s amazing.

Is this different than anything you’ve ever used to fish with?

Yeah, I’ve never seen it. How often does it rust or, you know, like how many times do you need to rebuy that unit?

Right now, we have about 40 times. This is with action, with catching fish and stuff like that. So, how long does that hold a charge for?

For different sizes, for the Minis up to 45 minutes of swim, for the Classic is an hour and a half, and for the biggest one you see, the saltwater one that’s in production right now, that’s up to two hours.

I don’t like it. Oh, I don’t know if it’s even legal. Is it? I mean, I don’t know. Chris would know better than I would, but I’m not sure. I don’t know, didn’t say in Minnesota at least if you can use something that is electronic, it’s like almost like baiting on some level.

But anyways, from a trademark perspective, they have a number of trademark applications and registrations at the United States Patent Trademark Office. Surprisingly, they actually did get a registration for Animated Lure. When I first saw it, I thought, oh, that’s pretty descriptive of what it is, right? It’s a, you know, I think animation, you think of Robotics, right? But Animated Lure, they have a registration for Animated Lure with a disclaimer to the word lure.

Attorneys at the USPTO because one of their registrations, they disclaimed the whole phrase Animated Lure whereas in the other two applications they were not required to disclaim the word Animated, just the word Lure. But that’s that happens from time to time at the USPTO. Each examiner gets to do their own thing, but they are registered for fishing products, battery packs, and the only thing that I think that they’re missing would be a class 35 application to protect maybe that online retail store that actually provides the sales to consumers.

Yeah, interesting invention, but yeah, Kevin O’Leary signed up. He was in for 325k for 10 percent, three bucks for everyone sold. I can’t find any update, and so in the whole show, I watched the whole 10-minute segment. They didn’t mention the word patent once. I did see that they were patent-pending, but it never got issued.

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at