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By J.D. Houvener
Patent Attorney and Founder

Who wants to deal with this gross mess oh we looked at the nasty baits and lures available in stores today but couldn’t find anything that attracted fish in a simple and efficient way so we created it ourselves introducing animated lure animated lure is a rechargeable robotic lure the likes of which the world has never seen once you place animated lure into the water you’ll notice it starts to swim on its very own mimicking the swim patterns are real fish that’s pretty cool if you think it seems like a real fish what are the fish going to think so why why why spend so much time and money on traditional lures and live baits when you can use animated lure see how much you can learn on Shark Tank it’s amazing amazing though is this different than anything you’ve ever used to fish with yeah I’ve I’ve never seen it uh how often does it rust or you know like how many times you need to rebuy that unit yeah yeah so right now we have about 40 times this is with action with you catching fish and stuff like that so how long does that hold a charge for so so for different sizes for The Minis up to 45 minutes of swim for the classic is an hour and a half for the biggest one you see the salt water the one that’s in production right now that’s up to two hours I don’t like it oh I don’t know if it’s even legal is it I mean um I don’t know Chris would know better than I would but I’m not sure I don’t know didn’t say in Minnesota at least if you can use something that is electronic for it’s like almost like bathing on some level uh but anyways from a from a trademark perspective they have a number of trademark applications and registrations at the United States Patent Trademark Office yeah um but surprisingly they actually did get a registration for animated lure yeah you know I first saw it I thought oh that’s pretty descriptive of what it is right it’s a you know I think animation you think of Robotics right but animated lure they have a registration for animated lure with a disclaimer to uh the word lure

Attorneys at the USPTO because one of their registrations they disclaimed the whole phrase animated lure whereas in the other two applications they were not required to disclaim the word animated just the word lure um but that’s that happens from time to time at the USPTO each examiner gets to do their own thing but they’re they are registered for you know fishing products battery packs and the only thing that I think that they’re missing would be a class 35 application protect maybe that online retail store that actually provides the sales to Consumers but yeah interesting invention um but yeah Kevin O’Leary signed up uh he was in for 325k for ten percent three bucks for everyone sold I can’t find any update um and and so in the whole show I watched the whole 10-minute segment they didn’t mention the word patent once I did see that they were patent pending um but it never got issued

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at