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By J.D. Houvener
Patent Attorney and Founder

Rodrigo good afternoon sir what’s happening guys good to see you both again good to see you yeah thank you for coming on and it was actually my fault I didn’t get him the link guys anybody out there hey we’re talking about chewing gum I’m gonna just throw a question that by the way I love that book right there yeah it’s nice thanks brother read it twice what do you think highly recommend it oh thank you sir good job um this container if you can see on my screen I got the icebreakers gum container right something really simple um from your perspective what would it take to kind of come up with a final design you know for a package for something like that if someone has an Innovative package or you know container yeah I mean look I treat most products pretty much the most ideas I pretty much treat them the same way there’s a design process that we work um you know the idea through and it starts with Concept development which is understanding you know the the price requirements of the project the user requirements the materials um you know and with that information we can figure out a price point that makes sense to make that at and and the price point is very important man like so for a product like you’re showing me that package cooking has to be made for like in this pennies you know okay and it would only be done in high very high volume so you know that lets you understand like the molds have to be larger and more cavities um the cheaper the product the more the more fast you have to be able to make the parts you know like spit them out quickly um yeah but the idea is to really sketch out the concept we do the research first see what the competitions do like what what does the competition look like right so we get a good um analysis of your landscape and then from there we can say okay well these guys are doing very Square things and but these guys are doing something cool and you know but maybe we can do something a little bit different so we want to start looking for the angles that haven’t been done already because if somebody’s doing something that’s round and somebody that’s Square I mean well okay well let’s what else can we there’s a million different shapes we can come up with we don’t have to make the exact same thing that somebody else is making you know I love that okay so you’re not just taking what your customers give you and just going and building it there is that hey let’s look at the market let’s look at the computer I love that there are some clients that you know are very particular and they want things of exactly a certain way and we can do that that’s not a problem but the value that I bring really comes in helping the person understand okay I shouldn’t do it this way because it’s going to cost me 12 twice as much later in tooling right yep um you know and and and really we’re thinking all the time about how can it be manufactured at the price point that’s going to allow them to make the maximum amount of margins that they need so that they can come back to us again and we can repeat it on another product love that okay okay I see we have a few live people out there thank you for the one like out there it’s awesome if anybody has any questions for Rodrigo we got him for another 15 minutes I want you guys to bring those questions on he’s here to answer anything related to design product design manufacturing it sounds like as well um I put the title up there top three tips if you could just off the top of your head I don’t give you any warning okay or someone getting into this for the first time what should they be thinking about I mean the first thing you want to do is you want to write the idea down you want to sketch it out um you know I I typically so number one sketch it out and draw it draw it out right to the best of your ability you don’t have to be a uh you know Da Vinci or anything but you should be able to just rough it out your sketch so that everybody can understand you know so you can start understanding the product better right yep so you know necessarily just go to get it on paper pen and paper put it on paper because I started becoming more real as you first put it on paper or also it’s just I talked I had a podcast that I spoke with somebody the other day uh today actually um and Cody who’s working on a product called The vento Rake and he came up with this idea 21 years ago and sometimes you don’t have the the means to do these things for a while you know and an idea is sitting there and he went and you know every time he went to Home Depot he kept being reminded of his idea so you know eventually he did it man but it starts with drawing it out writing it out and that creates intent and that creates you know um energy being dedicated towards that idea now it’s something that could be real right now it’s it’s not just a thought anymore you know so that’s the first thing write it down sketch it out to the best of your ability number two do a quick Google Patent Search I usually like to recommend they do that just to get an idea that being said there’s no way that an average person can do the same quality of patent search as a trained professional right but I do think it’s important to at least have a general idea of what they can find what they see on you know what your competition will look like uh patent wise love that and and then the next thing is to you know you really want to have a you want to work with somebody that has a plan for you you know what I’m saying like like there’s people that’ll just make you a prototype but is that really what you want do you want to make a prototype or do you want to sell your product do you want to manufacture a product and then sell it right it’s two completely different things if a prototype you know can be used just to show how it looks but but you know a more refined prototype will show exactly how it’s going to be manufactured and have the files the 3D files to back that got it love it so someone’s kind of taking a longer longer term plan you know yeah you get all the way to Market and as you were kind of talking about with that first idea right don’t just go build it so you can hold on to it build it and think about it so you can think about you know the cost right well how you’re going to have to make it what the tooling is like all that yeah yeah and then I mean I know it’s not fun but creating a business plan can be extremely um you know uh informative when you’re putting any idea forward and it does take time to try to understand how much each step will take and what it looks like but that gives you the information to know how many you ultimately need to sell to make the money you’re trying to make on the on the investment

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at