Patent Attorney and Founder
They want to trimmick their brand for the word likable as unlikable shoes should I also file for misspellings no don’t waste your time or money okay and the reason is we talked a little bit about how trademark registration protects you from similar trademarks that are similar in sight sound or meaning likeable no matter how you spell it I don’t care if you have an e in there you’re missing an e if you spell it with a c it sounds the same and the meaning is the same in the mind of the average consumer viewing the brand or hearing about the brand for the first time um so that being the case you don’t need to file multiple trademarks to protect different iterations of that similar name right that’s the beauty of a trademark registration is that it’s a pretty broad scope of protection uh and it gets even broader the more Niche your product or service is so in this particular case likable shoes file it exactly how you use it because that’s the only way you get the registration you can’t have multiple iterations of a mark and use it in multiple different ways and expect to get registration um and then you’ll be able to force it against anyone who comes along with a similar name