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By J.D. Houvener
Patent Attorney and Founder

I have several slogans and a colloquium that I need trademarked. What is the pathway for protection proprietary?

Yeah, thanks for jumping in, Charlie. So, slogans, colloquium, you know, everyday sayings – they can potentially be trademarked, registered as Federal trademarks depending on where you’re using them, right? You don’t need to give the exact phrasing or anything like that, but if they’re used, for example, like “you betcha” here in Minnesota, if you put that on a t-shirt, you could potentially register that. Now, I guarantee it probably already is registered as a federal trademark – “you betcha.” Yeah, now, if a phrase is so commonplace that it doesn’t have any real meaning anymore, there’s the possibility, like “you betcha,” that couldn’t be registered. So, we’d have to look into how widely known that phrase is and how often it’s associated with apparel, for example. But, yeah, you could register common phrases, especially if they don’t have any meaning in that particular product category.

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at