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By J.D. Houvener
Patent Attorney and Founder

And the Lanham act really is a consumer protection law meant to protect consumers against the likelihood of confusion from um various trademark infringement so a trademark is a source signifier so it identifies a product or service and these are very important Society because when you go to the grocery store and you’re looking for Tide laundry you know exactly what time looks like it’s the big orange bottle you know with the circles right it says tight there’s no confusing it for another brand on the Shelf if we didn’t have trademark law and trademark exclusively exclusivity you might go to the grocery store and you might see a wide array of brands that look um and feel just like tide and you might be confused as to like who’s the actual provider of that service or that product um so that’s what trademark law really is meant to do is it’s to protect consumers from confusion as to the source of products and services

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at