I recommend first getting plugged into different inventors’ organizations. In Chicago, we have the Chicago Inventors Organization. Through these groups, you can have abundant resources where you can not only network but also learn from other people on how licensing works. Once you have that kind of support network around you, you can also work with an attorney like myself to help make sure that the license terms and everything are there to protect you properly.
Of course, if you go the business branding route, then having an LLC or a corporation and having the right contracts in place, and of course, the trademarks, all of that is important to launch a brand properly. Because time is money, and you want to make sure that the first time you do it, you are doing it right.