Patent Attorney and Founder
Hi everyone I’m JD Houvener your host of the bold Today Show we’re here the inventor entrepreneur business owner get your daily dose of inspiration to make the world a better place today we’re still on a part three of a ten-part series talking about the FIFA World Cup which this year in 2018 it’s going on right now if you didn’t know that so hop on TV check out the game it’s exciting soccer is a really fun sport I played it when I was a kid still playing recreationally today and it just encourage you to go check it out if you never watch soccer at a professional level it is quite yeah amazing you know these athletes are doing a lot of different things more than would normally you’d think meeting the AI in such a sport like this today we’re talking about the the series here we’re looking at the different parts of intellectual property in this in the in the setting of the FIFA World Cup so we talked about trademarks yesterday and you know we think about you know the common Bakke names out there today Adidas you know FIFA itself some of the countries have specific logos all the different emblems and badges that go along with representing a company and believe it or not sports teams are companies so today we’re gonna shift gears and look at copyrights and the basis for copyright law at least in the u.s. is to reward artists and artists come from you know in lots of different fashions whether it be you know singing or performing arts visual write or sculpting and certainly you know computer science in terms of writing code and authors writing books so a lot of different areas where copyright protection comes into play the rule of thumb is you know when you actually should seek a copyright you know registration through the Library of Congress is when that work has taken you know roughly ten or more hours but the biggest factor that I like to tell my clients is that they really don’t need to seek registration unless they’re gonna start publishing it right publishing it or selling it to the open market that’s what it’s most vulnerable for reproduction unauthorized reproduction or copying without your permission and so that’s when you want to file it work with an attorney to make sure that is a for filing the whole idea of copyright registration is to provide a prima facie evidence that you there are the author you know it is exactly what you’re saying it is and it was filed on this date and it’s just an official document that states exactly that so the February needed to enforce your copyright on it would be infringer you would have that already in place so that a judge wouldn’t have to assemble all that evidence and you wouldn’t have to prove that you actually are the original author of that work in the sense of FIFA World Cup there’s an enormous body of work I mean every single image that you see captured in a photo the video footage the replays down to the design work on the on the actual uniforms looking at the different music that sort of played into the commercials all that is captured under copyright law and so everything you watch on TV is protected under copyright law and so it’s interesting to think which is you’re thinking about oh wow you know who created that image you know oh that must have been a lot of work that went into putting together those graphical user interfaces on on your iPhones or your Samsung iPad or whoever it is on your on your TV that where it shows the scores little simple things like that just having a nice image that captures what what period it is how much time is left there are specific designs that are protected to under copyright law for each of those so think about that in terms of the World Cup and then try to apply that toward what you’re working on in your own business and think about how you may be able to protect and should be protecting your copyrights I’m your host JD Houvener of the bold today show have a good every good day everybody go big go bold
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