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By J.D. Houvener
Patent Attorney and Founder

Everyone I’m JD Houvener your host of the bolt today’s show were you the inventor entrepreneur business owner get your daily dose of inspiration to make the world a better place happy Monday again and we’re still in our FIFA World Series session here this is week two of this we’re celebrating soccer around the world it’s a really fun event if you don’t have time or if you do have a little bit of time once you check it out go on TV it’s just check out a match you know you may think that soccer is just kind of a simple game where they kick up all from one end to the other there’s a lot to it like any other sport you know there’s this can be broken down into the little finite details and it’s really fun to see these athletes excel at a sport and it’s even better to see this and you know how much interest there is worldwide you know you think about a sport in the u.s. like football you know fo OT PL where you know you think of you know that football it gets thrown around there’s tackling that’s really only in the United States there’s not a whole lot of the country so maybe Canada that gets involved in that type of football this is soccer and many many countries and we’re talking 100 plus countries all play the game so it’s a really fun thing to see the world come together and compete in this tournament so hopefully your team is still up and active and still in the tournament as it moves forward what I want to talk about this week is kind of covering the gambit of of IP and trademarks patents copyrights trade secrets and privacy law in the context of FIFA World World Cup so today we’re gonna tackle trademarks so trademarks you’ve heard me talk about this a little bit before it’s important that we distinguish trademarks from patents trademarks are those brands okay the word marks or designs also called logos that are affiliated with a particular company and not just the company itself but the products and services that they deliver that’s in that’s trademarks in a nutshell it’s making sure that the customers understand where those goods come from right and the the brand the source identifier so they’re able to understand and appreciate the quality held the different attributes that go with the product or service and that’s what gets associated so the idea of trademark law is that you have a particular word or logo that you use to identify your goods right stamp it on there say that you’re you know JD’s magic water whatever it is that’s the that’s the name of your customer see and over time they begin to appreciate an associate that name to particularly your source of goods in this case water in my example the power behind that is that you’ve now created a distinction and so that no one else in the market for water can use that mark without your permission and so the government through the Lanham Act has given priority and gives legal enforcement to those that are in the stream of Commerce out there competing and doing good work selling goods they give them the enforcement ability to protect that name so that they can be the only one that has used that name the whole premise around that is that there’s not someone that can come in later and steal the goodwill right and take over JD’s magic water after I’ve already spent maybe five or ten years building up all the name recognition in that that goes to show why names like FIFA ID this that are very familiar in the soccer community why those are so important to those companies and all the employees and the managers and of course the owners of those businesses because they’ve worked so hard for so many years in gaining the respect of all the customers that they serve so that’s trademarks in a nutshell you can find out a lot more on our website at bold patents com you can also get on the phone and call us at




About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at