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By J.D. Houvener
Patent Attorney and Founder

Hi everyone I’m JD Houvener and welcome to the bold today’s show were you the entrepreneur and business owner gets your daily dose of inspiration to make the world a better place today we’re gonna talk about one of my favorite inspirations today in technology and that’s Elon Musk right we all know him he’s in the media and these he owns one of the coolest companies in the world called SpaceX and if you’re in the industry if you’re in technology or even nerdy a bit I wonder if you saw a couple weeks ago we saw the Falcon heavy rocket liftoff from John F Kennedy in Florida so this rocket right two times heavier payload than any other rocket history and done so at three times less expensive so these guys are kicking butt really exciting part of innovation so once you do your challenge today if you haven’t seen the rocket haven’t seen the video go watch it that’s your challenge and even if you’ve seen it watch it again because it’s something it’s just breathtaking to see so let’s talk about Elon Musk a little bit he has been noted and quoted saying at SpaceX we have no patents at all and he says this very prominently and proudly because he says that it would be a forest if we to get if we were to get patents and publish exactly what we’re doing we know that countries like China would just rip it off and would be competing with them straight away and what I want to get to is why this is relevant in the law and why he’s exactly right what’s important about patent law and what you want to try to protect when you put a product out in the market is when you’re selling when you sell a product you want to make sure that it’s not reverse engineering okay what’s unique about SpaceX is that they’re not selling a product to the consumers at least not yet the only people they’re working with are the government agencies and there’s really no reason for them to get a patent on their technology because there’s no one else doing it and exactly the way they are so they’re keeping everything as a trade secret in-house and they’re being very careful about that by keeping it as a trade secret they can leverage that technology keep it all protected and as long as they’ve got the right employment documents and security measures and confidentiality reports they can do it just exactly that so again share the video with your friends comment below what your experience was when you watch the video and I hope this was a great learning experience about trademarks and patents thanks for listening to the bold Today Show I’m your host JD Houvener go big go bold [Music] at bold IP dot-com


About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at