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By J.D. Houvener
Patent Attorney and Founder

Hi everybody I’m JD Houvener your host of the bold today’s show for you the inventor entrepreneur or business owner is your daily inspiration to make the world a better place happy Friday everybody and this is unfortunately the end of our 10 part series covering the FIFA World Cup we’re not at the end of the tournament though so if you haven’t seen it go check it out it’s coming down toward the end of the tournament hopefully your team is still in it and check out soccer action there’s some really amazing talent on the on the football field the soccer field for all those us fans watching we’re at the end of this interesting intersection where we’ve looked at the main parts of intellectual property and how they are we’ve given FIFA World Cup a sort of a background to each of those sections we’ve talked about trademarks copyrights patents and even trade secrets now this week this is the final section of intellectual property privacy law and privacy law has gotten a lot of press lately with the European Union’s gdpr which is the general determinate of privacy rights for residents that are in the European Union and so many companies all run the US are now scrambling to make sure their privacy laws and the way they’re gathering storing and transmitting personal data for anyone that is a resident of the EU or if they are that they violate these laws they’re subject to thousands plus dollars of fines for each different case and so even our firm even many law firms are subject to this privacy rule it may be the case that the United States itself well follow suit and also Institute a similar privacy law privacy law starts with the idea that every individual has a right you know inherent right legal right to the information that about themselves and their own personality their their characteristics and the ability to control where their information something as simple as their name or email or phone number where that gets transmitted when they enter a site or when they go anywhere in public and making sure that their information is not published or show them to someone without their permission that’s really the heart of this in in the sense of soccer and at the heights of the you know the World Cup level we’re talking about athletes that have actually risen to the level of becoming famous you know and this is the case certainly for many actors and actresses and movie stars that are that are in the limelight and so they actually get special case where they have privacy protections over their image and likeness oftentimes people artists or just everyday people are forget about this or maybe even or even intentional about stealing the identity and what I mean by that is taking away the likeness of what they’ve created and using it for their own commercial gain if we’ve seen this a lot in t-shirt production we’re you know famous sports athletes are featured on the on the t-shirts or put on to websites without their permission and without getting licenses and then items are being sold with their image right with their face attached to that website and that athlete or famous individual is definitely has not given the okay and is not endorsing that product or service and so by doing that by taking that person’s image and that likeness that is sort of famous they are infringing misappropriating just like trade secrets their privacy and so it’s a privacy law right that is at the heart of that yeah misappropriation so there’s lots of privacy law things to think about so if you’re launching a new company you’re going to be interacting with people online having a privacy law having a good privacy statement terms and conditions as essential for you we have a privacy law expert here with inbuilt patents we work with all of our innovating clients be happy to sit down and talk with you about it so if you’ve enjoyed this version of bold bits I encourage you to please forward this with forward this email to someone you know that could also use a tip daily tip to help keep them motivated and they’re even electro property and specifically patent law I’m your host JD Houvener of the bold Today Show if it my pleasure talking with you have a great weekend everybody go big go bowl [Music]

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About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at https://boldip.com/contact/