Patent Attorney and Founder
Hi everyone I’m JD Houvener your host of the bold Today Show we’re here the inventor entrepreneur business owner if your daily dose of inspiration to make the world a better place hey we’re still still celebrating FIFA World Cup this is 2018 this only comes around once every four years just like the Olympics so dig in take some time have some fun and go watch some soccer this week we’re talking about intellectual property law and looking at the different ways that FIFA is an example you know soccer as an experience right can be a good example showcasing all the different areas of IP so for this week we’ve talked about the core patents trademarks and copyrights today I’m going to talk about a lesser talked-about part of the IP sphere and that’s trade secrets in the realm of soccer and you know you got to think about it as any other sport the way that it’s organized is that there are teams okay and teams are individually owned and treated much like a business much like your business there’s an owner there’s a manager and employees or athletes in this case so what’s important about trade secrets well that’s information that is not known to the public is economically valuable to your company and to a competitor and you’re making efforts to keep that information secret those are the big three that’s it so if your company or sports team has information that’s valuable has is not part of the public knowledge and you’re keeping it secret through contractual means or through physical means like a safe or you know electronic encryption keeping records only available to a certain number of people and you’re making sure your employees or athletes are signing employment agreements where they’re are agreeing to keep certain information confidential your team your company has got confidential information and therefore if an employee right decides to leave and go start their own version start their own product and long competitor business you may have rights to sue for trade secret misappropriation it’s interesting to think that it doesn’t necessarily have to be this amazing innovative complex piece of information what can be trade secret is actually often very simple information things like customer lists vendor information statistics on how your internal company is is doing what it does maybe a process or a method of producing which you are putting out you know what temperature to heat it at how to apply the coating using what types of brushes right these are little details that are not going to be shared to the public and they are what comprise your company or your team’s trade secret health has been insightful for you we’ve explored all four the main areas of IP tomorrow we’re going to talk about privacy law which is now grouped into intellectual property rights and how that might actually play into the FIFA World Cup as some of these players are getting to be you know famous so stay tuned for that I’m your host JD Houvener the bold today’s show have a great day everybody go big go Bowl
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