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By J.D. Houvener
Patent Attorney and Founder

um okay so let’s see um so when did you start you you went to school for business did you start a business right away you said you went to it when did you kind of start in thinking about you know owning something of your own and inventing sure and I’ve always had the creative mind uh initially I wanted to get into the marketing advertising uh aspect and it was a little tough again when I graduated in 2008 but I’ve always held that you know Innovative uh spirit and have always come came up with whether it’s funny puns for my friends or jokes or you know funny commercials for for uh you know businesses or or inventions uh whether it’s you know mobile applications uh or in this case uh the roller coaster uh I’ve always had that creative fun Innovative uh uh spirit to me that I that I that I brought me here and we were just talking before we went live do you mind showing that that cool Creative Marketing piece you’re were talking about sure so this is it this is the roller coaster um hold a little bit closer so you can see that cool font um and so I’ll talk just a quick little about it uh it’s come a long way in stages but basically it’s uh the world’s only rolling drink beverage coaster um and what’s great about it is it’s made with this styrofoam this really rub foam material that actually pushes out so it allows you to put bottles any size can actually even one of my friends uh uh put a wine bottle in there uh was able to fit that in there as well so was able to really hold any any uh beverage and you can roll it to your friends uh you know we we have a bunch of gains that uh some of our friends and family have been using and honestly it’s actually prevented spills we had a couple of dogs run into tables and every other uh beverage on the table spil except for the roller coaster so uh it’s a lot of fun and it’s come a long way and it’s just going to get better very very cool and and you brought one of your business cards you’ve got a cool saying there I did we call it the the rack back short for roller coaster and if you know anything about the Rat Pack uh you know you’ll get a kick out of that well and I actually don’t I’ve heard about it like gangsters right um rat it it was like Frank Sinatra and Samy Davis Jr and uh you know a bunch of those old timey singers who all used to hang out okay got it all right so nothing to uh to evil there right okay okay well thank you for showing us your invention I mean so let’s talk about think way back share with uh with us how you know what it was like as you were maybe gathering information and thinking about gosh should I get a patent or not how did you kind of educate yourself where did you go look to get information um at that point so at that point uh I was you know originally I had kind of just been messing around with my friend’s AutoCAD and his 3D printer and it didn’t really go too far you know when I started looking into I really started doing the preliminary research to see if there was anything like it uh just on Google and Google patents um and there wasn’t anything out there so I said you know what let’s let’s at least I’m going to at least reach out to some local engineers and see how feasible this is um so after working with them and kind of moving along um I started looking on and said hey in parallel I would love to to protect myself um even though it’s in the earlier stages I don’t want someone to jump ahead of line and and you know pull it out from right under me uh so to speak so that’s when I started looking um you know for for patent lawyers and um you know I read read some reviews um and and your yours came up and just the Google reviews and it had so many uh just shining reviews I I couldn’t help but at least at least reach out and take a look um and that’s when I decided to give you a call excellent and um and as you were starting that process um did you I mean not necessarily with our firm but did you have any um major barriers or concerns or things you were worried about as you kind of got started on that process in in hiring us or kind of getting started um sure you know signing the N with NDA with the engineers um you know that protects you so much um and they kept saying you know it’s not really worthwhile to get the patent and you know you should really focus your money on you know engineering it and getting it out there and no one’s probably going to take your idea and you know after put putting all this time and money I just I just said well I don’t I don’t want to take that chance you know I don’t want that risk um and so so that’s why I said well you know I I work uh you know full-time job otherwise so you know I was financially able to uh you know kind of at least investigate both both at the same time in parallel um in the way that uh my now fiance puts it is you know a lot of people uh you know gr up they put their money into restoring cars or you know checking out there you know whatever or or other Hobbies you know I never really did that too much except for you know some investing but so this this is my this is my side hobby yeah and it’s been great yeah cool thank you and then hopefully it’s more than a hobby so so tell us more than a hobby yes yes on going to Market so have you sold any what is the plan to sell sure um so I’ll be honest originally I had been going through as I mentioned the uh the engineers who had helped me build all the prototypes and the unfortunate thing is they they were great getting me to the point where you know I could patent it and it was just how I liked however the manufacturing per unit really wasn’t close to where I wanted to get um so actually through one of your networks uh I was able to uh reach out to uh two gentlemen and they’ve been able to really work with their Engineers to say hey can we get the same kind of quality product to where we can actually sell it and make a profit uh and sure enough you know it took took a little tinkering and a lot of research on their side uh but we’ve gotten there and uh have just finished manufacturing the first 3,000 at the price point we want it’s actually I think in the middle of the Atlantic Ocean as we speak and uh should should be here in the next couple of weeks uh and ready to go on Amazon stores and uh and through my website as well so oh congratulations that is so cool I actually know that thank you for that update um so in that ve so Amazon tell us why you picked Amazon and any any foreseeable concerns or or opportunities that you that you like there um for sure uh you know as many uh you know in this in this business are aware uh you know Amazon um has been known here and there to kind of U borrow some ideas uh and label it as Amazon Basics uh and things like that you know I had actually reached out through through some other uh you know vendors and and I went to some local liquor stores and party stores and and I’ve done so you know done some sales here and there and friends but really to get it on the market people just say Hey listen I don’t you know have cash on me now but I got Amazon Prime and you know it’ll be there in two days and you I just think it’s a great opportunity and actually through one of your workshops you had mentioned um um insurance and that’s actually something you know once it goes on on their platform I’m going to be definitely investigating just as an extra layer of protection to myself on top of the patents that is great and and one thing that comes up a lot um and I know you have worked with Matt on our team on the trademark side tell us how how that’s going to be able to help you you know as you go in the market yeah absolutely um and actually it was a funny funny story just uh originally trying to figure out you know what the best name would be because as you know in trademarks to get it registered it can’t be a complete it can’t be a descriptor of the product so I couldn’t label it rolling coaster because that would be a descriptor right obvious um but what he said you can do is you can say oh well if you actually wanted to hyphenate it um and so we ended up doing that and it was we were still a little bit iffy as to whether the the you know trademark uh you know reg just would get it registered and say that’s okay sure enough they give the thumbs up um and I really think it’s just clever right it’s It roller coaster you know it’s it sounds cool uh it’s very unique um yeah there’s nothing like it wonderful now you did say you have a website and there’s a place for your uh you to make direct sale um goad and give a quick plug to to their company and where we can find that product absolutely and again it’ll be on Amazon soon so you’ll be able to uh look it up on there but currently you can purchase it on roller coaster. net noyen no spaces no other any other characters and uh it’ll have the full um you know F fulfillment so returns you know customer service everything like that but feel free to check it out and it’s got lots of cool pictures and uh game ideas and everything like that wonderful well again congrats before we wrap up got a final question here um thinking back to you know the work you’ve done with us any final thoughts about uh the team here at bold I just have to say all around Allstar team uh every everyone on the team is M MVP in my book you who uh uh you know Christine just everyone uh from day one I couldn’t have got it got the level of service and satisfaction through anyone else I believe and honestly I’m not just I’m not just boosting you up this it’s been true uh you’ve helped me network with the people that have helped me uh bring it to where I am today uh and honestly couldn’t couldn’t suggest a better uh Place uh you has have been by far the best part the easiest part of this whole whole experience so been loving it thank you David the such kind words I appreciate that very much I will um yeah it’s nice to know that you know it’s not obviously we’re we’re working hard to make sure it’s a good patent and a good trademark but what you said about the networking I mean that that’s I mean your story the fact that you’re you’re you know excited about Landing this 3,000 unit you’re gonna I mean we’re hoping you see True Market success right we don’t want you to just get the pad we want to have you make money and then some with it absolutely encouraging so we’ll have to have you back for an update uh maybe in as sort as a few months or a year maybe to see how things are going once that new product um hits and um we’ll talk about marketing and how things are going with the business uh in the future yeah all right well abolutely we’ll wrap up the recording here so just this quick second unless there’s anything else you want to say on the record go Bal go IP gold gold B pattern B yeah

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at