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By J.D. Houvener
Patent Attorney and Founder

Our company is plunge and we’re seeking 1.2 million dollars for a 5 stake in our company sharks what if I told you you could lower inflammation increase fat loss strengthen your immune system sleep better reduce muscle soreness have more energy in just one minute well this isn’t fiction this is reality and this is not a bathtub this is a cold plunge studies show that cold plunging increases norepinephrine levels two to three times their normal amount I don’t know what that is either but apparently that’s what leads to all those incredible benefits all right all right the key here is going to be anchoring to your breath your body is going to want to be really excited you’re going to want to get out but you want to override that with slow just relax Robert how long is he supposed to hold back the urge to jump out two minutes is ideal

to get don’t be a wimp [Music]


slow down the breathing nice slow breaths beautiful be one with the cold he’s gonna feel incredible after really cool the actual technology that allows them to chill water fast so I watched the whole episode they didn’t get into it at all the Sharks jumped all over the fact that they’re selling like hotcakes they made they have sales okay yeah the first 12 year 12 months um 4.9 million in sales what um yeah they’re just blown away so they just need a whole lot more money just keep cranking these things out yeah they’re valued the evaluation which is giant a 24 million evaluation I think they didn’t give them the technology very much because I think what they’re doing here is they’re relying on trade secrets instead of patent technology nothing has been patented on this thing I pulled it up looked it up and everywhere I could nothing not the utility not the how it cools or what it does or even the design of the tub which does look pretty cool pretty straightforward kind of clean lines um so it tells me either one they did hire patent Council or they did some research and found out that really isn’t room for novelty and are moving to Market quickly and trying to be the first mover um or they just never thought about it and um which which unfortunately could be what happened um I went and pulled up I just Googled quickly sure so there’s like three pretty big competitors on the market right now

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at