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By J.D. Houvener
Patent Attorney and Founder

Our company is Plunge, and we’re seeking $1.2 million for a 5% stake in our company, Sharks. What if I told you that you could lower inflammation, increase fat loss, strengthen your immune system, sleep better, reduce muscle soreness, and have more energy in just one minute? Well, this isn’t fiction; this is reality, and this is not a bathtub; this is a cold plunge.

Studies show that cold plunging increases norepinephrine levels two to three times their normal amount. I don’t know what that is either, but apparently, that’s what leads to all those incredible benefits. The key here is going to be anchoring to your breath. Your body is going to want to be really excited, and you’re going to want to get out, but you want to override that with slow relaxation. Robert, how long is he supposed to hold back the urge to jump out? Two minutes is ideal – don’t be a wimp.



Slow down the breathing, nice slow breaths, beautiful, be one with the cold. He’s gonna feel incredible after. Really cool, the actual technology that allows them to chill water fast. So, I watched the whole episode; they didn’t get into it at all. The Sharks jumped all over the fact that they’re selling like hotcakes. They have sales, okay? Yeah, the first 12 months – 4.9 million in sales. What? Yeah, they’re just blown away, so they just need a whole lot more money to keep cranking these things out.

They’re valued, the evaluation which is giant – a $24 million evaluation. I think they didn’t give them the technology very much because I think what they’re doing here is they’re relying on trade secrets instead of patent technology. Nothing has been patented on this thing; I pulled it up, looked it up, and everywhere I could, nothing. Not the utility, not how it cools, or what it does, or even the design of the tub, which does look pretty cool – pretty straightforward, kind of clean lines. So, it tells me either one: they did hire patent counsel or did some research and found out that there really isn’t room for novelty and are moving to the market quickly, trying to be the first mover. Or two: they just never thought about it, which unfortunately could be what happened. I went and pulled up, I just Googled quickly, and there are like three pretty big competitors on the market right now.

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at