Patent Attorney and Founder
New buildings, both residential and commercial, have undergone a significant transformation. They are now adorned with glass, replacing traditional drywall conference rooms with transparent fishbowl offices. Enclosed office spaces have given way to open-concept layouts, showcasing all-glass environments. In this contemporary setting, where do you find yourself working?
Do you remain seated at a standard desk, hunched over like a Neanderthal? Alternatively, you can create your own personal standing desk and enjoy the best view in the office with DeskView. This innovative product works seamlessly on both external and internal glass walls, offering you the freedom to break away from your desk, whether you’re at the office or at home.
DeskView introduces Jesse, the ultimate minimalist standing desk. You have the flexibility to move DeskView to wherever you want to work, whether it’s in the office or the comfort of your home. Imagine having breakfast while watching the sunrise – DeskView makes it possible.
To install, simply pull the levers, and DeskView comes off, leaving no marks on the glass. The installation process is just as easy. Over-engineered with aerospace-grade aluminum housings and industrial-grade suction discs, DeskView is not only safe on glass but can stay on for years with a single install. It can support more weight than you’d ever need.
To prove its durability, the creators demonstrate its strength on glass, showcasing its ability to withstand significant weight. Despite the impressive performance, concerns about the cost and practical applications arise during the evaluation.
While some are skeptical about its usage and envisioning its application in offices, others question its market potential. The issue of patentability is raised, and it’s acknowledged that not all successful products necessarily require a patent, but having one can offer crucial protection in the market.
Ultimately, the entrepreneurs managed to strike a deal with Kevin O’Leary, securing $150k for a 20% stake. Despite facing challenges during the pandemic, they achieved $2 million in sales in 2021, primarily through online channels. However, the lack of patent protection poses a potential vulnerability, as the success of their product might attract imitations in the market.
The entrepreneurs demonstrate foresight by securing a trademark registration for DeskView, recognizing the importance of protecting their brand in the competitive landscape.