Original question: Q: I’m brand new to this so not sure I’m using the right words… I came up with a 3 word slogan with unique punctuation that I’d like to sell via print on demand on Etsy.com. Call me nuts but I think it could take off (kinda like the Life is Good line of products) and I’d like to look into protecting it. I did a search for it on USPTO and TMOG and it wasn’t there but a google search revealed a poem with the same 3 words and unique punctuation. The poet is published by Penguin Random House Canada so she’s not just someone posting her work on her blog. It’s not clear where the poem with the same words as my slogan is published but it looks like it was published somewhere in 2015. In the poem she doesn’t repeat the title anywhere. It just appears as the title. What is the most legit and budget friendly approach to protecting the slogan? Thanks in advance!
A: Short phrases and slogans are not protected by copyright—even if they appear as a poem title. Copyright protects the poem itself, not a three-word phrase.
Your real issue is trademark, not infringement. If you’re using the slogan to sell goods, the question is whether it functions as a brand identifier and whether consumers would associate it with you.
The most budget-friendly approach is:
- start using it consistently in commerce, and
- file a trademark application if it gains traction.
The poem alone doesn’t block you.








