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By J.D. Houvener
Patent Attorney and Founder

KFC, one of my favorite examples. So, how do you go forward with trademarking an acronym? And this is a good point for Mike too; he’s got the TI. But for this question, for example, KFC. Yeah, how do you get an actual registration for an acronym, or can you?

Yeah, absolutely, 100%. I guarantee KFC does have an acronym registered at the United States Patent and Trademark Office, probably for the marketing, for the food product, you know, probably for toys. I mean, you name it, they’re gonna be all over the place. But, um, a lot of times what clients will do is they’ll have a brand, you know, Kentucky Fried Chicken, which, you know, if it wasn’t famous or so well known, would be descriptive, right? Um, but they would also have a registration for the acronym. They’re going to have a registration for the logo, which probably includes KFC along with Kentucky Fried Chicken below it. So, there are lots of ways that clients will go about registering acronyms as trademarks, and they do.

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at