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By J.D. Houvener
Patent Attorney and Founder

absolutely has an expectation well let’s go back to some of the other questions that we have here um so would you like to provide any background information about yourself some Danny details um you know where you grew up your interests um anything like that sure I’m a uh I have I’m a television uh big event television producer director live television closer director um we’ve got my education at San Francisco State which is a wonderful television facility school and I don’t have for the past 50 years done everything from run camera on the first one of the Indy 500 uh to doing worldwide Global specials out of gostola radio uh in Mass uh I’ve been to Moscow three times I’ve done two television programs out of Moscow the last one was in 1991 it was on global warming Believe It or Not wow in conjunction ahead of your time it was in conjunction with the Soviet Union working together I did the program out of their television facilities in Moscow I had to speak Russian as I was making my call because the crew didn’t speak English uh I negotiated a me a feed from the near space station so we could interview their cosmonauts to talk about the depletion of the rainforest over Brazil and the smog over Mexico City so we actually interviewed cosmonauts for the rule of our program out of Moscow so when I see things happening in Moscow today and I I I watched it happen it’s it’s such a tragedy I can’t believe that the Russian people are the nicest people they are the gracious most gracious people and so the this government thing is really bad and uh yeah I feel for the people they’re just they’re they’re already they’re already under by their government right right after you’ve done my 20 years I directed all of the Apple shows for Steve Jobs when Steve Jobs was there from the time he came back and tipped through his memorial ceremony when there was a major announcement I was the director and Steve Steve chains the way we do television when we do big event television we rehearse everybody rehearses first stranger where are they coming from is the audience lit do we do this everything has to be every detail has to be paid attention to they’ve changed all that he said I don’t want to see any of these lights I don’t want to I don’t want to want to work I don’t want to wear a microphone uh I’m going to do my I’m going to rehearse my show and so we had to light it and get everything set up and then turn everything off wow and then he would rehearse and he wouldn’t wear a microphone early on so I had to have the audio people put these little microphones at the stage so that I could hear something because we had to hear word to know what the heck we’re doing the next day so and he only gave us one rehearsal with camera people so he trusted me for 20 years to do up to 13 14 cameras with live music to present Apple’s image live for 13 million people with one rehearsal after they did all their work all that time to get that product ready he gave me one rehearsal so he chose and he trusted me and I appreciate it and I honor it and so on my way to one of those jobs at this very nice leather jacket and this door broke on it the extension of the zipper wrote and I was I was going to an Apple show and I thought oh gosh they have this little nubby thing here in my jacket and I’m going to work so I thought I need to put something in that’ll work and I thought oh a paper clip so I grabbed the paper clip and I put it in that little sock that little thing and sure enough it worked by pulling the zipper up and down right I thought okay it works and as I was doing it I thought wait a minute have I ever seen anything on a zipper before yeah and I thought no I went through my head I thought no I hadn’t because we didn’t have we only have one zipper right people only have one exactly exactly another jacket one in their pants and it was like but now we have backpacks with nine zippers on them that walk around full of them they just don’t have anything right right they’re wearing baseball hats and Haze jackets and Chicago gear they they had something like that they could put something on their backpack they’d buy a bunch of them one for each of their fan whenever they’re each other sports no um I went to a friend of mine Johnny Maine who’s on the director and I said hey Johnny I’ve got this idea can you do some drawings and he did some drawings and then I talked to my attorney and I said hey do you know anybody they led me to JD and I sent the drawings off to JD and he I guess not was the person who actually wrote the uh wrote the patent and then uh searched it and did all the research for it of course like I mentioned the details that they went through where we’re efficient which was important uh they won’t listen uh there wasn’t a lot of times getting information so things moved along and then once the search was done we said okay we’re gonna go Matt ask me a lot of questions about

succinct and where the patent was and you know he knew enough to know where a patent could be written with it because right right which was really critical to know that hey that is palpable right is really important so that knowledge is what gave me the confidence to do it and then and then we did it um and then the pandemic hit and it just stopped everything uh on in the big event business uh for a living today so I direct shows in big events and all big events got shut down so that so that shut down the money stream and everything else uh mostly a way to the word out the continuous so concerned about their lives yeah where we are today and um we have very enthusiastic uh we’re actually talking to a brand new uh High School Elite basketball uh that’s about to start it’s going to start in November okay it’s gonna go to March these are twelve

a conference of 12 Elite high school basketball teams from across the country sticks on the East Conference six on the Western Conference okay the group is called the blind session and last year they had 35 teams 28 boys teams and seven girls teams they’ve now Consolidated that to 12 to a super conference of teams they’re looking for television broadcast rights uh I mean it’s they’re going to have their their national championships for mid-march right these players are spectacular they’re like the greatest players from all the countries around the world from Nigeria from Germany uh Switzerland they all come to the United States to play in these academies to get to division one schools or to professional contracts and so these this these this this new conflict allows those those that capability a player to play against their peers instead of being the dominant player in their in their region for instance and so these these these conferences conflict has been formed and zip jewel is going to be our ZIP tools are going to be the official name image and likeness uh Metals for this new conference oh my goodness congratulations Silva very special I mean it just sounds good one achievement after the other in terms of getting your brand out there getting the information out there that’s fantastic well it’s you know what it really is is you have to you have to be ready for every little opening before because if you don’t you’re going to miss things I found these I found this conference because I was reading the San Francisco Chronicle that we I read our local newspapers to get information about what’s going on to see where we can apply right they talked about this official tournament that was happening at a junior college it was only in an article that was this big if I read that article I would not have known that they existed because I read that article I went there and I met the Chief Operating Officer of the girl impression I showed him what we had he said this is going to blow up I wanna I need to be part of this and that was that was like seven months ago and we just had a meeting on uh which today today is Monday on Friday or Tuesday he had a meeting on Friday solidifying the letter of intent what we’re going to be doing with them uh how we’re going to work together and so I’ve now written that letter and the next step started making it to get an agreement put together so we can start creating zip tool medals for their teams for their players and for their league and for their League championships and then we’re taking technology and we’re moving it into other areas into necklaces but also into cards and and uh it’s because our logos are really super on letterman jackets yeah so we’re going to make Championship jackets we’re going to design pack a championship jackets for them we have a great design team our uh who I also found our design team I have three designers oh Ashley Brown is uh are I think they are designer uh she I met her because I ritual has a purpose the purpose for zip tool is to help young people do things together and succeed together when you have a zip Jewel it symbolizes honor and respect when you have one it’s a tangible reminder to make a difference in yourself and your family and your community every day so so when you’re

particularly our high school kids who can start having their name image and likeness on Metals right now they can they can sell them get a fan base get a following and help provide for their family at a very at an age of 16 now and 17. so so this league is up for the is of those of that age 16 17 High School the lead believes in what the jewel represents the league is there for the same reason they’re a non-profit so they’re here where I said to them there’s a new movie out right now called uh air oh yes about Michael Jordan right yes and so the story of air is really about a small new sports company and a star athlete well zipjoule is a new small Sports company and the grind session has a bunch of potential Michael Jordans [Laughter] the difference is that we have a purpose the grind session and zip tool have a common purpose we’re here for the Youth ziptool is going to fix playgrounds with our profits

athletes those young athletes back to their communities so they’re always connected and they’re not leaving and pulling off and not having any contact easier to connect communities Group by group and what’s amazing and I commend you because you you are running a business and your business is also really contributing in so many social aspects in a way that um you know you would hope to see well okay so let’s go to another question so you were in California like we said you were in television in a very um you know successful uh producer and you develop so many um different uh notable shows and informational um presentations so let’s see now that you are also an inventor uh you are the inventor of the fuel and an entrepreneur what are some of the most important what are some challenges that you think Faith inventors and entrepreneurs well new technology is hard yeah

was easy because I thought new technology was needed and so since it’s needed oh as soon as it’s there well and people want it well if they don’t know what it is they’re afraid of it they don’t know what it is and so that that was a shock to me be honest with you it hit me like I I couldn’t believe it was like wait a minute this is this is really cool look at it look at it hold it isn’t it yeah it really is well uh well do you want some uh uh uh you know uh and so if there’s a there’s there’s a an education that needs to come with it there’s a constant message that has to be with it uh you know we have a meaning that’s the number one true love book thrill So when you buy one or have one you you’re buying it because you care for that person or that team enough that you’re going to wear a symbol that’s also going to be a reminder to you it’d make a difference absolutely and so with that though how much is very nice people aren’t used to it and I used to making a difference even hearing that it’s going to make a difference when I say we’re going to fix playgrounds that almost throws people now it doesn’t because we’re more there’s more companies that are being more more uh conscious about those things but as we were starting people weren’t giving back and they weren’t doing these things and I was talking about these very sort of futuristic thoughts about what a company could be and do and here’s what we can do and we can connect and and it wasn’t you know timing is a lot is a big deal and uh presumptive timing because it’s these things that go along timing is you you have to be ready when the timing is there and you have to you don’t have a vision you can’t be um you you you can’t not know where you’re going the number one you really have to know where you’re going and uh oh that’s number one and when you do know where you’re going you have to be people want to take you other places they want to say oh it should be bigger oh yeah they can do that oh it’s that or whatever it is and you have to just not uh you have to understand Focus yes no they’re standing still and you’re moving forward right listen to people who are standing still you can’t really listen to them you can listen but you don’t take what the players meaning because they’re not moving they’re right they’re moving they could actually see things moving with you right walking next to you and go oh we’re moving but when they’re just standing there and they just have a thought it’s like well I think it’s like okay well thank you very much for your thought uh I’m gonna keep going in my focus Direction yes hey you know if I Look Backwards or sideways I cannot see forward right right so so you talked about technology being challenging and hard trying to stay focused not getting pulled in the wrong direction um what about the patent and trademark process is it important that you learn as an inventor as an entrepreneur about the patent and trademark process did you feel like you learned a lot as you went along well here’s the thing I believe in the process and I believe in the patent whole idea at the same time getting going is really important when you get something and you’ve got to get going get going I would have to say it my thing is I’ve just been doing it now for a long time and the patent has helped me by the way every step of the way okay I’m if I wouldn’t know about the patent and I thought what am I really doing this with because I’m saying that is important that really helped me at the same time if I had if I didn’t have the patent I had the funds would I have just gone ahead if with the thought and yeah because then if you meet somebody who you can share you don’t necessarily have to own something to own it you know and so that’s part of what I would say is you know if the patent’s very important I think if you have something that’s happenable you should pass and and if you’re gonna pad that you should probably with people who who are in the moment that they want pastors and I guess that’s another thing about that I really love about bold is the and I won’t say age because I don’t think it’s the age but it’s the age of thinking he’s young and it’s young and so uh that’s very important because that enthusiasm and that knowledge is what carried me uh forward in encouraging me to to continue on right now we’re where we are I’d say you know every single part of it has been wonderfully valuable I love to hear that that’s absolutely wonderful and I think you’re right also especially JD our managing partner he um he uh is very youthful and forward-thinking when it comes to you know people’s ability to get things done and to um you know to make things happen um and it’s funny because we have several we mentioned Steve Jobs we frequently see quotes about Steve Jobs and that’s kind of embodied who he was very daring very bold so it does seems you seem to be on the same you know path in terms of your mindset um so you’re currently selling your product and so I want to give you a chance to sort of if um tell more people about that so where are you selling how can people obtain it do you license your patent to other people um at the time at this time or not yet have you thought about licensing your patent uh okay so one uh starting with uh at the beginning of that is we’re beginning our sales now um it’s been an education process the pandemic really you know we don’t have we don’t have the funding you know we’re a tiny tiny tiny little startup right my my day job has been has been keeping zip Jewel alive and my day job about three years ago so uh so we have not been able to get out the way we have wanted at the same time timing is a big deal as I said and the time you get this with the grind session is a huge uh opportunity uh we’re looking for National Television coverage uh for their teams uh so uh and they’re counting on us to to bring what we bring both residual and creative creatively in general of what what we bring and so we’re feeling good about uh right now we’re looking to get that contact and start building this flap that’s where we all we’re in the fund rate we right now we’re ready to build a staff to start getting out the company that we know we can we can sell large through all the way through zip codes with people so uh and the cards are such a great entry into what we’re doing as a utility because as I mentioned the children are really a utility now as much as they are at Keepsake and you can have that utility on your backpack and you can start doing it instead of reaching in your wallet and taking out cards and you can also Show Your Colors real feeling that the Giants are going to be a great inroad for that uh with that 4-1-5 club uh entree that we want so we have the Giants talking with and we have Brian session that we’re actively talking with for sales well that’s where we are with our sales right now which is two very good opportunities and uh and I’m actually writing up the staff that we’re going to need because it’s going to

we’re the Nike we’re the new Young Sports company and ground session is for Michael Jordan as exactly the whole so they’re excited about what we’re bringing we’re excited about being on every backpack that we can possibly be on we’re looking for every one person to have it we’re also doing we’re just now today we’re doing uh we’re doing baseball cards uh for minor league baseball uh former so that we can bring it into we can introduce it into the basketball

they can have their zip fuel card that’s less expensive and then more people more young people can have them uh and then you want to get when you want to have something more and say hey I need to get that I need to get that little now uh right right so it’s a great exciting way for us to get for everybody to Market it for the Giants they say it with their 4-1-5 Club you know they have I don’t know how many thousand people they have in their club right that night that’s a couple that’s a few thousand cards well if they start becoming the giveaways that they will have the power to be you can play games in the middle of a game with a card now you don’t even have to have a medal necessarily you just you get a card that’s a giveaway for them that they you know they give away that bobble head balls they give away things so we know their price point their price point is four dollars basically 450 is a lot for them uh and so those are at the upper end of that uh and so they were a little and because it’s new technology they’re a little hesitant the cards are just pretty much hey take a look at this and this is what it’ll cost you you know right exactly I think there’s so much opportunity there so so how about also if you want to talk a little bit about you know um your website you know how do people order if they want to order from your website yes well it’s at and it’s it’s our store there so you can you can you can search through the store the cards are not on the store the cards are brand new I just condemned it literally uh last week I started to think you know these well we’ve been working on it but not literally I’ve been working on it for about six months on how to create these portals that would give because we we have we first put a QR code on a zip joule uh to see if it would work because they told me it wouldn’t work but I I knew it would work so we put it on a zip tool we tested it it worked then I knew that if the go to one then there’s got to be a way for us to make a network out of it so now we can create your own personal Network everybody their own personal Network my business is television so I always look at things from the broadcasting education training uh communication and how we do it better well this was the gift of a lifetime the my when I quoted this until I held it in my hand and I thought how great it felt I knew you know what this is going to be a this is going to be a key something and it’s uh and then technology came with quick response codes and there was the beginning of the key and then I said you know this is a key to a portal we can put more of them just one QR code on this this idea where we can multiple on one thing so now we created our portal where you can now go to you know any of these sites if you click on the giant 415 Club you go to walk up you you can buy you can buy stuff on the scoreboard you can go shop in their store you can do anything you want it’s all customizable so so we’re on the cusp of this this networking collecting thing that uh that I and I’m ready for it because in 2001 I formed the company called uh Global frequency okay it was a it’s a video database company

it was because I saw a video on a computer and said hey wait a minute we we can they have all these broadcast rights and everything I can make I can help the producer become the network and I can do it on this box yes box it’s right in front of me so I formed a company and did it Global 360 to be it to be a video database company and I planned on having three minute movies well that’s Now YouTube

and back in the day when we first started getting in-car navigation systems I thought wait a minute one of these days people are going to want to go down the street without ever having gone down that street right so I’ve got three cameras and had a custom rig made and I put it on the top of my uh truck and I drove the streets of Petaluma California and I came back and I meshed them together and I shot and I drove you could see the left side the center or the right hand side which is now Google Earth

I had computers which stopped and started the cameras we had it tied to the GPS system and you’ve always been very inventive you say that you’ve always been very inventive yes it’s turned out that way I started a newspaper called the Sausalito swim in the sixth grade with my buddy Peter Walker and then we didn’t have a yearbook in the eighth grade at Richardson Bay school so I did the yearbook with Peter law for and some other friends yeah and then Sarah Fell High School and they didn’t have a student store yeah I started the student store uh so these things have happened I guess that’s I guess so because now the video thing was really important because I’m in video and I believe that that’s a new format that we should be watching not necessarily with 360 just one 220. right we have a monitor I have a screen over here that’s custom

that see that’s yes

that’s the only screen on Earth that’s shaped like that and that’s how that’s how I play the videos I took them to Tahoe and shot waterfall so it’s just like you’re sitting that’s the waterfall I’ve got powers and powers of that footage that you will be seeing one of these days because it’s still here the rig is still in my closet we just haven’t been able to build that business because we’re trying to build this business to get money to build up that’s your next one if you see a need and you go for it you try to solve it you try to provide a problem for it which is definitely you know the definition of an of an inventor and I commend you on it I think I will have to wrap up Phil only because of the next sort of appointment but it I um wanted to kind of end with a couple of things one would you be okay if we wanted to share I know you provided previously a picture of yourself with the black and the patent can we share that with this testimonial on the website yes you may okay um any thoughts you’d like to share about bold and our team would you refer our Law Firm to other friends or family who are or people who are interested in pursuing a patent or trademark oh I would recommend old at the highest level at every level from from knowledge to uh to personal connection to um do thoroughness um yeah human type is a big deal and and Youthful thinking is a big deal and old has officers fantastic I’m so so glad to hear that Phil I uh it’s been a pleasure to talk to you silly and I just wish you all of the tech staff moving forward with Jewel and the causes that you you are trying to support with it and anything we can do to help or assist in that process we’d be happy to do um and just to you know to to see sort of your enthusiasm and to know that you know people are not just by necessarily profit or fame but to really give back um you know and have a business is really nice to see wow thank you really nice meeting you thank you very very

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at