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By J.D. Houvener
Patent Attorney and Founder

hi sharks my name is Dave ason I’m the founder and CEO of brightwheel and I’m here seeking a $400,000 investment for 4% Equity stake in my company brightwheel is the mobile app for preschools daycares and families and we are completely revolutionizing Early Education now I believe all of your parents here and I want to ask when you come home after a long day and you ask your kids what did you learn in school today does this sound familiar I did everything I did I don’t want to tell you you don’t want to tell me I don’t know right this is the experience for millions of parents Across America every single day and especially for younger kids you’ve been apart from your little human being for 6 8 10 hours a day and that is all you get you know you want to be a part of their day you want to add to their learning once you come come home and you can’t and it’s gut-wrenching and on the other side on the school side it’s no better in addition to actually educating our kids teachers are managing a ton of paperwork let’s face it they’re actually managing parents and on top of that they’re even running a business the system is broken and bright wheel is the solution so let’s jump in and take a look at how bright Wheel Works so with bright wheel teachers can easily check kids in from the mobile app they can log activities and assessments during the day they can send quick updates and they can even manage their business all in one place and we’re just seeing an amazing amount of photos every single day on brigh wheel and this is the reason you take it you tag it and you are absolutely done and now we’re going to look at the teacher app so this is the teacher’s room and we’re going to click on activities at the bottom here and this is all being done on paper today and so we’ve taken it and combined it and made it super fast and super easy so we’re going to click on nap here and then we’re going to tag three kids that just went down for a nap and the key about bright wheeel is that we’re saving teachers time you actually have measurably more time with kids every single day and now we’re going to flip over real quick to the parent experience so let’s jump to the mobile app this is actually my little girl Serena and this is her day and as you can see I get a sense of not only what she’s doing but what she’s learning and so when I come home I can actually have a conversation with her about it my connection with my little girl is so much deeper because of right wheel and by the way in the middle of a pretty tough day it doesn’t hurt to get a photo like this sharks this is unique opportunity to build a massive business that has a massive impact on people’s everyday life lives and that’s something that we hear every day so I hope you’re joining Serena and our team in bringing bright whe to every preschool every daycare and every family across the globe are you selling me this platform this dashboard is that what’s happening yes how much am I paying for it right now you’re paying nothing right whe Bri wheel’s free today uh when we have our premium product you will be paying a monthly fee for that the parent will pay or I’ll pay you will pay as the administrator or the owner and will the parent ever pay anything not today we’re building a platform we see a lot of opportunity to add value to parents down the road except you can’t advertise on that platform correct and we have no intention to advertise wait you can advertise to the parents all you want we don’t want to we think there’s a ton of ways you can very hard time with that model no way way we and we have no intention to so let me walk you through what what bright Wheels look like so we started with a pilot in Fall 2014 how many schools did you get start yeah so we got 10 schools in the pilot literally no product and so we worked with them we listened to them we understood their needs in June of this year we launched publicly as bright we went from 10 and and then now we have 25 200 schools in every state across the country wow so how are you going to monetize it first I just want to say that when you look at other Industries all of these industries have really great dedicated software that’s provided by very large companies this is a massive Market that doesn’t have that and so that’s where we see ourselves fitting in all right cool so that that was seven years ago that pitch um and S looking at this just a quick update here I it’s big business it’s great business still in business they’re they’re doing yeah no we U my kids my kids daycares used it oh yeah I wish they would have for ours we don’t we don’t have that I get the same thing from my boy Hamilton it’s like ah just like pulling little stuff out of him you know no it’s it’s a great technology great PL platform you know we used to use it all the time when the kids were in daycare it was awesome Yep yeah it was uh he and got two two investors um back in 2016 uh Chris and Mark did a a CO deal for 600k for 6% um in 2021 they were doing they raised 55 million more and they’ve got a $600 million valuation so they’re just doing quite well um right now but of course this is really early you know and this is in terms of the you know education level preschool daycare type stuff it seems like that’s still where they’re at number one childcare management software um but I couldn’t find any patents on the darn thing you know I was like wow I would love to be able to feature something um you know when it comes to software and graphical user interfaces you’re kind of limited with respect to what you can protect but you can protect the way that something looks you know the platform is s if you’ve got something unique with the way that it lays it’s laid out they’ve elected not to proceed with any patents that I could file that are publicly available um Matt can you speak on the trademark side yeah I just looked up their trademark and um let me see if they have a portfolio here but um the the main trademark is for bright wheel obviously it’s a word Mark okay they just have the one trademark registration so it’s bright wheel it’s a word Mark no logo design elements anything like that and they’re in two different classes uh which makes a lot of sense so they are on the downloadable mobile app technology side so physical digital good and then they’re on the the um SAS side you know um software as a service right so they kind of a SAS pass platform as a service kind of Technology um so makes ton of sense they’re mobile app company and they do technology software technology right so Chris want to get your thoughts on on that pitch and any any critiques or thoughts yeah no I was going to ask do so how have they Reven revenue or monetized it like are they selling advertising are the schools I’m on their site here and so if I look at if I’m a parent basically you’re gonna pay now um to get I believe so yeah oh you’re gonna pay as a parent now okay yeah let me see if I oh no I take it back I’m sorry so if you’re offering child care that’s who’s going to pay now um so yeah unlimited room staff and support for one L monthly price um so the you know the child care facility would would pay not the and they still don’t sell advertising not from I can tell um yeah it doesn’t look like it yeah they’ve stayed away from that so that was interesting from our perspective because you know again our our goal was we wanted to provide parents with this easy access to to to all these different vendors but one of the things that was missing for these vendors was to provide access as they wanted it to this group of parents and we just felt like you know the profile should be pretty good the website should be pretty good you know the blogs Community um forums and then being able to post news and events but we also still wanted them if they wanted to advertise and advertise with a link back to a registration document or something else we felt like they should be able to do that and we didn’t want to do popups that are so annoying slow everything down so we just kind of figured we we’re going to try that uh again we always felt like it needed to be free for parents but we also felt like Not only would it help us be able to keep our subscription costs down but it would there are people that they just want more and we wanted to be able to offer that in a in a tasteful way I get why they didn’t want to do it and we had I had somebody that we had a you know a discussion about it and she was like well you’re going to charge subscriptions why do you have advertising that’s just wrong and I’m like well because our subscriptions are so low that part of the reason why is because of the advertising because you know at the end of the day you do have to pay the bills you know absolutely

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. at