Patent Attorney and Founder
KFC, one of my favorite examples. So, how do you go forward with trademarking an acronym? And this is a good point for Mike too; he’s got the TI. But for this question, for example, KFC. Yeah, how do you get an actual registration for an acronym, or can you?
Yeah, absolutely, 100%. I guarantee KFC does have an acronym registered at the United States Patent and Trademark Office, probably for the marketing, for the food product, you know, probably for toys. I mean, you name it, they’re gonna be all over the place. But, um, a lot of times what clients will do is they’ll have a brand, you know, Kentucky Fried Chicken, which, you know, if it wasn’t famous or so well known, would be descriptive, right? Um, but they would also have a registration for the acronym. They’re going to have a registration for the logo, which probably includes KFC along with Kentucky Fried Chicken below it. So, there are lots of ways that clients will go about registering acronyms as trademarks, and they do.