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By J.D. Houvener
Patent Attorney and Founder

Let’s say you’ve got two business names—maybe you started with JD’s Magic Mow and a few years later added JD’s Roofing. Now you’re running them together under one umbrella. So how do you handle trademarks for both?

Good news: you can absolutely register multiple trademarks, even if they’re connected or run under the same company.

Here’s how it works:

  • A single person or business can own more than one trademark.
  • You just need to file separate applications for each name.
  • Each application should clearly state the services or products tied to that name.

For example, maybe JD’s Magic Mow covers lawn care, and JD’s Roofing covers—you guessed it—roofs. Even if it’s all under one company, it’s smart to protect both names separately.

Why? Because keeping trademarks clear and specific makes it easier to defend your rights down the road.

So, yes—one owner, two trademarks. Totally doable. Just file them separately and be clear about what each one is used for.

About the Author
J.D. Houvener is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses with a unique perspective on their patent needs. He works with clients who are serious about investing in their intellectual assets and provides counsel on how to capitalize their patents in the market. If you have any questions regarding this article or patents in general, consider contacting J.D. Houvener at https://boldip.com/contact/